5 Top-rated AI Sales Agents to Help You Scale in 2025
Record, transcribe and summarize conversations with one click.
Sales can feel like a never-ending list of tasks—sending emails, updating CRM systems, and following up with leads.
Every extra minute spent on these tasks is time you’re not spending on closing deals. Instead of selling, you're stuck in spreadsheets and inboxes.
I’ve seen how AI sales tools are changing the game. They handle the repetitive stuff—email outreach, meeting notes, and data entry—so sales teams can focus on real conversations.
In this article, we’ll explore five of the best AI tools that can help you work smarter, reach more customers, and boost your sales. Whether you're part of a team or working solo, these tools can help you sell more with less effort. Let’s dive in!
Overview of AI sales agents
An AI sales agent is a smart tool that automates and improves your sales process. There are two types:
Autonomous agents: Work independently, answering questions, nurturing leads, and updating your CRM.
Assistive agents: Support human reps with coaching, analytics, and revenue forecasting.
Why use an AI sales agent?
✅ 24/7 availability – Never miss a lead
✅ Saves time – Automates repetitive tasks
✅ More accuracy – Eliminates human errors when inputting data
✅ Scales easily – Handles high volumes without hiring additional staff
✅ Better customer experience – Fast, personalized responses
Challenges to consider
⚠ Setup costs – Initial investment required
⚠ Integration – May need tech adjustments
⚠ Customer concerns – Some prefer human reps
⚠ Data security – Must meet privacy standards
AI sales agents can boost efficiency and sales—but choosing the right one is key. 🚀
Our top picks for best AI sales agents
Here's a quick overview of the five AI sales tools discussed in this article:
| AI sales agents | Starting price | Standout feature | Best for |
|---|---|---|---|
| Clay | $134 USD | Automated research assistant | Lead research and pipeline enrichment |
| Gong | Custom | Conversation intelligence | Sales data analysis |
| Artisan | Custom | Autonomous outreach campaigns | Generating new leads |
| Exceed | Custom | Automated customer conversations | Qualifying leads |
| Lavender | $27 USD | Email coaching | Enhancing outreach campaigns |
Key features to look for in an AI sales agent
Every sales team will have its own unique requirements, but these features are essential for every situation:
Data awareness. Your AI sales agent must know everything about your company and sales strategy. It needs access to your CRM, sales playbook, and other key data.
Customizability. You should be able to customize how your AI sales agent functions without requiring intensive software development efforts.
Tech stack integration. To simplify the deployment process, look for an agent compatible with your existing tech stack.
Regulatory compliance. Ensure your AI sales agent complies with all local data privacy and security laws and regulations.
Top 5 AI sales agents for 2025
1. Clay: Best for lead research and pipeline enrichment
Clay is a sales intelligence platform designed to enhance lead research. It combines multiple unique data sources with an AI research assistant named 'Claygent' that can autonomously visit websites to collect up-to-date information. All that data is combined and accessible through a conversational interface that simplifies the lead research process.
Features
Multiple data sources. Access over 100 data providers with Clay.
Autonomous AI research agent. Research new information using an autonomous AI research agent that can visit websites and analyze information.
AI-powered outreach. Once you've identified leads, AI tools help you craft an outreach campaign.
CRM integrations. The entire process can be integrated with your existing CRM for a simplified workflow.
Strengths
Clay offers two main advantages over other lead research platforms: access to more data sources and the 'Claygent' autonomous AI research assistant.
Use cases
Clay is an excellent choice for teams of all sizes, from small businesses to enterprise-level sales teams.
Pricing
Paid plans start at $134 USD per month, although this includes a limited number of AI usage credits per year. A limited free plan is also available with access to the 'Claygent' AI agent.
Get Notta AI to summarize meetings and next steps, schedule meetings, and put you in the best position to secure business.
2. Gong: Best for sales data analysis
Gong is an AI-powered revenue analysis and forecasting tool for large sales teams. It offers assistive AI tools instead of autonomous agents, capturing all customer interaction data across multiple communication channels for deal analysis and revenue forecasting. It can even coach sales reps based on the content of their sales calls to improve sales outcomes.
Features
Conversation intelligence. Gong captures all sales communications for analysis to generate actionable insights.
Sales coaching. Ensure that all your reps work at peak efficiency by providing data-driven insights.
Revenue forecasting. With access to all available data about ongoing and upcoming deals, Gong can forecast quarterly revenues with impressive accuracy.
Customizability. Gong's AI models can be customized to meet your specific needs.
Strengths
Gong's biggest strength is conversation intelligence. Because it captures every customer communication, it has all your relevant data for analysis. This offers insights into everything from successful sales strategies to potential revenue forecasts.
Use cases
Gong is best suited for large enterprise-level sales teams with hundreds of members.
Pricing
Like many sales tools, Gong uses a custom pricing system that scales based on your needs. However, every plan includes a flat rate "platform fee" and an ongoing monthly cost per user.
3. Artisan Ava: Best for generating new leads
Artisan is a sales platform for managing outbound sales campaigns. Its newest feature uses an autonomous AI agent known as 'Ava' that functions as a sales development representative. It automatically researches leads, qualifies them, and generates customized outreach campaigns based on that data.
Features
Lead discovery. Artisan offers a database of over 300 million B2B sales contacts.
Lead qualification. Once you teach Ava what to look for, it will qualify potential leads and even check websites for up-to-date information.
Campaign personalization. Ava can automatically generate email and LinkedIn outreach campaigns that are personalized with up-to-date information researched from online sources, including social media accounts.
Custom autonomy controls. Ava can create campaigns and wait for human approval or communicate directly with potential leads.
Strengths
Artisan's biggest strength is its autonomous AI agent, Ava, a virtual AI employee who handles outbound sales campaigns. By automating all aspects of a campaign, Ava is far more efficient than a human SDR.
Use cases
Ava is flexible enough for businesses of all sizes, from startups to enterprise-scale sales teams.
Pricing
Artisan does not publish specific pricing details, but pricing is based on lead volume.
4. Exceed: Best for qualifying leads
Exceed functions as an AI sales assistant. It automates the process of qualifying potential leads and scheduling meetings with human sales reps. It can automatically respond to inquiries on multiple communication channels, nurturing prospective leads until they're ready to purchase and allowing your team to focus on closing deals.
Features
Automated customer conversations. Exceed can automate conversations across multiple channels, including email, website chat, and SMS.
Customization.
Meeting scheduling. Once a lead has been identified, Exceed can automatically schedule a meeting with one of your human reps.
Automated followups.
CRM integration. Exceed integrates with the most popular CRM platforms, including Salesforce, Hubspot, ActiveCampaign, and more.
Strengths
Exceed's biggest strength is its ability to automate most customer conversations. This ensures that every lead gets an immediate response no matter when they start to show interest.
Use cases
Exceed suits organizations of all sizes, from small businesses to multinational enterprises.
Pricing
Exceed does not publish pricing information.
5. Lavender: Best for enhancing outreach campaigns
If you want to keep the human touch in your sales campaigns, Lavender offers a simpler approach to AI sales assistance. Instead of operating autonomously, it coaches your sales reps on writing more effective emails to improve reply rates.
Features
Email coaching. Lavender can assess your first drafts and recommend suggestions or rewrite the entire email for you.
Campaign personalization. A Personalization Assistant suggests ways to personalize each email for the specific recipient.
Integration support. Lavender works with your existing email solution, including Gmail, Outlook 365, and HubSpot.
Data analysis. Using your campaign data, Lavender can help you track email ROI and lead conversions.
Strengths
Lavender's biggest strength is that it uses AI to enhance the human aspect of your sales campaign instead of replacing it. Many customers are still wary about interacting with AI agents, so Lavender balances the two options. It's also extremely simple and easy to deploy without disrupting your existing workflow.
Use cases
Lavender is suitable for any team that relies on email communication. Individuals, small businesses, and large organizations can all benefit.
Pricing
Lavender's pricing plans start at $27 USD per user per month. A limited free plan is also available.
How to choose the best AI sales agent for your team
Choosing the best AI sales agent for your team is a challenge, especially since the entire industry is changing so quickly from month to month. Here's a quick checklist to help you select the right tool:
Identify your sales needs. Does your team need to generate more leads, improve outreach efforts, forecast revenue, or handle everything in one place?
Decide on the level of AI. Do you want an autonomous agent that operates with little to no human supervision, or do you want an AI assistant that offers suggestions?
Check integration options. Ensure the tool you're considering works with your existing tech stack, like your CRM.
Decide on deployment speed. Do you need a tool that can be deployed instantly, or do you have time and resources to implement a more complex AI system?
Assess the costs. AI sales tools may have monthly, per-user, setup, and support costs. Ensure that you choose a tool that fits within your budget.
How Notta complements AI sales agents
AI sales tools are only as good as the data they have. While some all-in-one platforms collect sales conversations automatically, many smaller tools leave you in the dark. That’s where Notta Sales Agent comes in.
Notta automatically transcribes your sales calls, turning every conversation into valuable insights. But it doesn’t stop there—our AI assistant analyzes your calls in real-time, helping you uncover key moments, improve pitches, and close more deals.
Don’t let important details slip through the cracks. Try Notta Sales Agent today and start selling smarter. 👉 Get it now.
Work smarter, sell more
Sales are tough, and every edge counts. That’s where AI comes in. Whether you need real-time coaching to sharpen your pitch or an AI assistant to handle the busy work, the right tool can make a huge difference.
More time selling. Less time on repetitive tasks. More wins, fewer headaches.
Ready to see how it works? Give Notta Sales Agent a try today.
