80+ Catchy Email Subject Lines for Sales that Get Opened in 2024
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Working in sales is no easy feat, especially when you spend your days sending emails to hundreds of recipients only to suffer from low email open rates. And as a business, the last thing you want is for your emails to end up in your recipients’ Junk folder.
Over the past few years, I’ve had to send several emails to businesses, and with time, I went from low email open rates to significantly higher numbers. So, in this guide, I’ll help you out by offering you 80+ email subject lines for sales that are bound to succeed in 2024. Read on to find out more.
What makes good sales email subject lines?
A good sales email must tick several boxes to be opened and then achieve its intended purpose. This applies to email subject lines for meeting requests or cold email subject lines. Here are a few key things you must ensure when writing a subject line for a sales email:
Keep your subject lines brief, with the longest ones not exceeding 60 characters.
Personalize the subject line with the recipient’s name to increase your chances of a response.
Find creative ways of making your subject lines interesting and persuasive.
Create a subject line that offers value based on the recipient’s needs and wants.
Wherever appropriate, try creating a sense of urgency to persuade the recipient to take action.
With these key pointers out of the way, I’ll now take you through the best subject lines you can use to improve your email open rate in 2024. These are categorized into 8 different sections for your understanding.
Cold email subject lines
When someone comes across an email that claims to solve a key pain point, they’re 62% more likely to open it. This, among other strategies, can help you draft persuasive cold email subject lines. Here are some of the best subject lines for cold emails:
Here’s the solution to your [pain point]
[Pain point] making you feel [emotion]? Let us help!
Have you ever dined at [restaurant in the recipient’s town]?
Will we see you at [event]?
What if [benefit] was just two clicks away?
[Name], we noticed you eyeing our [product].
[Service] at [recipient’s company]?
X signs [recipient’s company] needs [specific service].
We’ve helped [specific company] achieve [KPIs].
How [recipient’s competitor] is nailing it with [solution].
Pain point email subject lines
Composing email subject lines that directly address your customer’s pain points can be a brilliant idea if you thoroughly understand your buyer personas. They’re much more likely to be opened when compared to a generic subject line. Here are a few examples you can consider:
X tips to solve for [specific pain point].
Solve [pain point] in just [specific time in days/weeks/months].
Your [relevant pain point] issues are resolved with [your product or service]!
Save $X on your [specific operation] with [your service]!
Stop wasting your time on [time-consuming operation]!
Automate [specific process] with [your product or service]
Increase your [pain point] with these [number] tips.
How to avoid [specific pain point the individual/organization is facing].
Here’s how you can streamline [specific pain point]
Struggling with [pain point]? You’re not alone!
Personalized email subject lines
90% of Americans find personalized marketing content somewhat or very appealing. Statistics like these are changing the tides, with more organizations investing in the creation of personalized marketing and sales content. Here are a few personalized email subject lines you can draw inspiration from to boost these efforts:
Happy birthday, [name]! Look inside for a surprise!
An extra X% off for [customer’s name] loyalty!
[Name], here’s how we can solve [pain point]!
Hey [name], we look forward to seeing you!
[Name], X people have benefited from [your service]!
We haven’t seen you in a while, [name].
[Name], check out these hand-picked pieces for you!
Hey [name], [competitor] loves us, and you will too!
[Name], check out [your product] in action!
We’ve got an irresistible offer for you, [name]!
Quantified email subject lines
If your product or service delivers a quantified result, it might be a good idea for you to mention this in your sales email subject lines. Quantified results offer potential customers much-needed evidence to make a decision, thereby increasing your chances of making a sale. Here are a few examples:
Increase your revenue by $X in [specific period].
[A specific number]X results in [specific period].
Boost your ROI by X% with [your product or service]!
Exclusive [specific industry] insights. Check out our report!
Improve efficiency by X% using [your product or service].
Here’s how you can make X% more as a [recipient’s profession]
Discover the blueprint to maximize revenue by [specific number]
Maximize employee productivity by X% with [your service]
Boost [specific metric] by X%. We show you how!
A {specific number]X increase in sales. Here’s how!
Inbound and warm email subject lines
If your business is running an inbound marketing campaign or if you’re getting helpful referrals from happy customers, sending them an inbound or warm email can be a brilliant idea to get one step closer to a sale. Here are a few examples you can consider:
[Referral name] suggested we reach out to you!
First step to improving [customer’s pain point]
Hi! We’re [your company’s name]. Here’s what we do!
Hey [customer’s name], here’s the information you requested.
[Specific number] of ways to achieve [customer’s goal]
[Specific number] of ideas for your [topic]
The best [your product or service’s USP] in the market!
Don’t miss out on [specific discount on your product or service]!
You deserve this! [Specific discount] on [your product or service]!
The solution to [pain point] is here!
Retargeting sales email subject lines
Retargeting emails have one purpose, which is to persuade your customers to take an action they stopped completing midway. They must be catchy and compelling and create a sense of FOMO (Fear of Missing Out). Here are a few examples:
Act now to unlock your personalized discount of X%!
Ready for another round of irresistible deals?
[Customer’s name] and [your product’s name] are meant to be!
Limited-time offer: Check out our exclusive deals!
You won’t believe what offers are waiting for you!
[Your product’s name]: your missing puzzle piece!
We’ve restocked our store with your favorites!
You’re missing out on some fantastic deals!
Ready for an upgrade? Check out [your product’s name]!
We have a surprise waiting in your cart!
Follow-up sales email subject lines
Following up with prospects can be challenging, whether it’s someone who you’ve been cold calling or who went cold midway through the sales process. Regardless of the reason, these are some of the best subject lines that get opened in 2024:
From one [your role] to another…
Hey [name]! Thoughts on our [product name]?
This is your last chance to snag the best deal on [product name]
Purchased a [product name]. Here’s how to make the most of it!
A must-have upgrade for [customer’s company name]!
Confused about [specific topic]? We’ve done all the homework!
Here are the resources you wanted!
A quick update following our conversation.
Ready to turn your dreams into a reality?
Unsure about [product name]? We have the answers!
If you want to learn more about sales follow-ups and fine-tune your approach for success, check out our detailed list of must-know sales follow-up statistics.
No-response sales email subject lines
Sometimes, you could be in conversation with a prospect who then vanishes without any prior notice. Reaching out can seem fruitless, but it doesn’t have to be with the right no-response sales email subject lines. Check out these subject lines to gain some inspiration:
Hey [name], it’s been a while since we last spoke!
[Name], am I right to assume…
[Name]?
As promised, here’s more information about [topic or pain point]
[Name], still interested in [your product or service]?
Hi [name], I forgot to mention…
Here’s an exclusive sneak peek just for you, [name]!
RE: [prospect’s last email about your product or service]
Don’t miss out on [specific benefit] for your workflow!
Still unsure about [your product]. This might help…
Create compelling sales email subject lines to maximize open rates
The key to improving your email open rate lies in one key element: the subject line. Different scenarios call for different kinds of subject lines, and I’ve compiled 80+ email subject lines for sales for you in this detailed guide so you can draw inspiration from them and improve your sales figures in 2024.
Part of maximizing your sales productivity is also ensuring that every member of your sales team is on the same page and aware of their targets. The best way to do this is to ensure that all your meetings are accurately documented so every member has a clear overview of their action items. A tool like Notta can transcribe and summarize your meetings in real-time so you can ensure your sales team works as a unified whole.
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