50+ Salesforce Statistics for 2025: Revenue & Market Share
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Salesforce is among the most well-known customer relationship management (CRM) tools in the market today, but it started as a cloud computing service and enterprise software in 1999. It’s also a key tool in the tech stack of any organization. As a result, you must know all there is to know about it. To help you out, I’ve listed 50 of the most important Salesforce statistics you should be aware of for 2025.
Salesforce stats (top picks)
As of 2023, Salesforce held the largest share of the CRM applications market at 22%.
About 50% of Salesforce’s customers are based in the United States, and some of its biggest customers include Walmart Inc., UnitedHealth Group Incorporated, and McKesson Corporation.
80% of Fortune 500 companies rely on Salesforce for its scalability and enterprise-grade security.
Salesforce’s 'Service Cloud' earned the company over $8 billion in the 2024 fiscal year.
There are a total of 5,141 apps on Salesforce’s AppExchange marketplace.
Overview of Salesforce’s market position
The first thing to understand about Salesforce is its place in the global CRM market and the key industries that use this tool. The next two sections offer some key insights you should be aware of.
Salesforce market share and growth
Here is everything you need to know about Salesforce’s market share and its standing compared to its competitors.
In 2023, Salesforce took about 22% of the share of the global CRM applications market. This made it the leading vendor in the segment.
Salesforce's market share increased from 19.5% in 2020 when it was ahead of Oracle and SAP.
To ensure its market dominance, Salesforce also partners with Accenture and IBM to deliver industry-leading solutions and more sophisticated customer intelligence.
Salesforce’s revenue has also grown considerably across various segments, which the following sections will discuss in detail.
Sources: Statista, Statista, Statista
Key industries using Salesforce
Here is everything you need to know about the industries that use Salesforce and which segments generate the most revenue.
Based on an analysis by AIMDeck, some of the key industries that rely heavily on Salesforce’s solutions include financial services, healthcare and life sciences, education, retail, automotive, and consumer goods.
Salesforce also offers its solutions to a wide range of other industries, including manufacturing, media, the public sector, energy and utilities, and construction and real estate.
Sources: AIMDeck, Salesforce
Salesforce customer statistics
Based on the industries mentioned above, you would’ve gathered that Salesforce has a wide range of customers. The next three sections tell you everything you need to know about its biggest customers, some notable Fortune 500 companies that use its services, and more.
Customer count and largest Salesforce customers
Here’s all you need to know about Salesforce’s customer count and some of the company’s largest companies.
Salesforce’s CRM is segmented equally among diverse professional services, including manufacturing, banking, and financial services.
In terms of regions, approximately 50% of Salesforce’s CRM customers are based in the United States. Some of its biggest customers include Walmart Inc., UnitedHealth Group Incorporated, and McKesson Corporation. Some of the key tools they leverage include Salesforce's task and issue management systems and customer tracking.
Salesforce adoption among Fortune 500 companies
Which major Fortune 500 companies use Salesforce as part of their tech stack? Here’s everything you need to know.
Some of the major Fortune 500 companies that use Salesforce’s CRM include Amazon, Apple, and Coca-Cola.
80% of Fortune 500 companies rely on Salesforce for its scalability, enterprise-grade security, and reliability.
In fact, by 2018, Salesforce itself had consistently climbed the list of Fortune 500 companies. In 2017, it was #326, while it went up to #285 in 2018.
Since entering the Fortune 500 in 2015, it has climbed nearly 200 positions in rankings, making it a key global player that other major corporations heavily rely on.
Sources: Routine Automation, Salesforce
Salesforce usage by small and medium-sized businesses
Salesforce is key to the operations of major corporations and to the functioning of various small and medium-sized businesses. Here are the numbers you need to know.
92% of small and medium-sized marketing businesses are already using CRM tools.
The analysis on Routine Automation also states that 40% of Salesforce’s clients are medium-sized businesses with revenues between $10 million and $1 billion and a workforce of 50-100 employees.
Additionally, 49% of Salesforce’s customers are small businesses with less than 50 employees.
Sources: Salesforce, Routine Automation
Financial status of Salesforce
The data provided in the three sections below show Salesforce’s overall revenue, its revenue breakdown by region, and in terms of its products.
Salesforce annual revenue
Here’s a breakdown of Salesforce’s overall revenue and its growth over the years.
Salesforce's annual revenue reached a record $34 billion in the 2024 fiscal year.
Among its many business segments, subscriptions and support contributed the most to the company’s sales boom. It brought in over $32 billion in the same fiscal year.
According to Salesforce’s earnings reports, the company generated revenue of $5.43 million in 2001. This increased to $1.3 billion in 2010 and then to $17.1 billion in 2020.
Sources: Statista, Salesforce
Revenue breakdown by region
Which regions contributed the most to Salesforce’s revenue? Here is the segment-wise breakdown.
Salesforce generated over $32 billion in revenue from its subscriptions and support segment and $2.3 billion from professional services and other sources. These figures were an increase from their respective values the previous year.
Over the last five years, subscription and support revenues have grown at a CAGR of a whopping 21.26%.
Professional services accounted for 6.66% of the total revenue for 2024.
Sources: Statista, Salesforce
Revenue breakdown by product
Which Salesforce services contribute the biggest share of the company’s revenue? Here are a few interesting insights.
Among its many services, 'Service Cloud' earned the company over $8 billion in the 2024 fiscal year.
The company also provides the Salesforce Platform, Sales Cloud, Marketing Cloud, and Data.
In the past, Salesforce's biggest share of revenue was earned by the Sales Cloud, but in 2024, the Service Cloud took the top spot.
Sources: Statista
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Salesforce employee and company growth statistics
How many employees does Salesforce have, and how has its workforce grown over the years? This section provides all the details, along with their diversity and inclusion metrics.
Total employee count and growth trends
You need to know everything about Salesforce’s employee count and how much it’s grown.
As per the updated numbers on Salesforce’s website, the company has over 72,000 employees globally.
The company has also been named a top 5 employer in 15 countries and the #1 employer in Spain, France, and the Netherlands.
Salesforce operates in 87 cities, has 99 offices worldwide, and has 9 Salesforce towers.
Sources: Salesforce
Diversity and inclusion metrics
How diverse is Salesforce, and what initiatives have they taken to make their workforce more inclusive?
Salesforce first started publishing diversity data in 2017. By 2030, the company aims to reach 45% of employees and 32% of leaders globally who identify as women or non-binary.
They also aim to have 20% of employees and 12% of leaders in the US who identify as underrepresented minorities.
Sources: Salesforce
Product usage and engagement statistics
The following sections explain Salesforce’s features, mobile usage, and app exchanges in detail.
Popular Salesforce features
Which are the most popular Salesforce features that its customers use? Salesforce’s CRM offers a range of features, some of which are critical to the functioning of larger organizations, while others are ideal for SMBs. These features include Contact Management, AI, Reports, dashboards, analytics, Mobile CRM, Cloud-based CRM, and so on.
Sources: Salesforce
Salesforce AppExchange statistics
Salesforce AppExchange is a marketplace offering a host of applications that enhance the CRM’s comprehensive functionality. Based on their operational needs, businesses can choose from a wide range of activities.
According to a study by SFApps, there are 5,141 apps on Salesforce’s AppExchange marketplace. Among the major business categories, about 1,205 apps are dedicated to sales, 833 to productivity, and 582 to IT and administration.
Sources: SFApps
Salesforce mobile usage
How widespread is the adoption of Salesforce’s mobile app, and how has it benefited businesses? Here’s everything you need to know.
Salesforce offers a mobile app for both Android and iOS devices.
According to data on Salesforce’s website, using the Salesforce mobile app has increased productivity by 34%.
Additionally, given that 80% of the global workforce doesn’t have a desk, being able to use a mobile application is critical to ensuring greater accessibility and ensuring workflows aren’t affected in remote and hybrid setups.
Sources: Salesforce
Salesforce competitor comparison
Salesforce has already established itself as the player with the biggest market share in the CRM applications market. Regardless, how does it compare with its competitors across key metrics? The next two sections offer some key insights.
Comparison with other CRM platforms
How does Salesforce compare with other players in the CRM applications market? Here are a few key insights.
Besides capturing a 22% share of the CRM applications market in 2023, Salesforce’s dominance was followed by that of Microsoft, SAP, and Oracle, with about five to three percent of the share.
In 2018, Salesforce was the market leader, with a share of 16.8%. Its other major competitors at the time were Oracle and SAP, with shares of 5.7% and 5.6%, respectively.
Salesforce’s competitive advantages
What are some of Salesforce's advantages over its competitors? For starters, Salesforce has grown to offer a bulletproof suite of tools for businesses of all scales. In particular, small and medium businesses benefit from various features that help them streamline their workflows and customer relationships.
Additionally, it offers the most comprehensive suite of integrations with its AppExchange marketplace. Here, users have access to 5,141 apps that they can integrate with their Salesforce accounts to enhance their capabilities.
The bottom line
Any business that wants to prioritize its customer relationships is likely to be using or considering Salesforce, and this guide has listed 50+ Salesforce statistics to help you better understand the company and its offerings. If you strategize on improving your customer experience, you should use an AI notetaker like Notta to transcribe all your meetings.
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