40+ Essential Snapchat Statistics to Know in 2025

Since its launch in 2011, Snapchat has become one of the most popular social media apps today. This app takes digital conversations one step further by using image-based communication. For a marketer, Snapchat is a key channel for advertising your products and services. I’ve used this app extensively, personally and professionally, and I’ve compiled 40+ Snapchat statistics you should know for 2025.

Snapchat stats (top picks)  

• Snapchat’s user base in October 2022 was 347 million, growing to 432 million in October 2024. 

• India has the highest number of app users, numbering 200 million as of April 2024. 

• Countries like Saudi Arabia and Bahrain have a surprisingly high penetration among their user base. 

• Snapchat’s reported advertising reach stood at 567 million in October 2022 and rose to 706 million in October 2024.

• Snapchat had 5,289 employees as of 2023, down from 5,661 employees in December 2021. 

Overview of Snapchat

How has Snapchat’s user base grown over the years, and what is its demographic breakdown? The next two sections offer some useful insights. 

Snapchat’s user growth

The statistics below offer some key insights into how many people use Snapchat and how its user base has grown over the years. 

1. Snapchat’s daily active user base grew from 347 million in October 2022 to 432 million in October 2024. 

2. Unlike many other social media apps, Snapchat's highest proportion of users is found in unexpected countries. Saudi Arabia, for instance, saw an app reach of 76.5% as of April 2024. This was followed by a reach of 73.5% in Bahrain and 71.7% in Norway. 

3. As of April 2024, India had 200 million Snapchat users. The US and Pakistan followed, with 106 million and 31.9 million, respectively. 

Sources: Data Reportal, Statista

Popularity among key demographics

Which demographics see the most Snapchat popularity? Here are a few interesting numbers: 

1. According to US teenagers in the fall of 2020, Snapchat was the most important social network platform, ahead of Instagram and Facebook. 

2. 48% of US internet users between 15-25 years of age were reported to be using Snapchat. 

3. It also scored 72 out of 100 points in terms of user satisfaction rating. 

4. As of Q3 2024, Snapchat had 100 million daily active users in North America and 99 million daily active users in Europe. 

5. However, its largest audience is outside North America and Europe, amounting to 244 million users in the same period. 

Daily Snapchat users in North America, Europe, and the rest of the world. 

Sources: Statista, Statista 

Snapchat user demographics 

What are the demographics of Snapchat’s user base? The two sections below give you some of the most important facts and figures you should know. 

Age distribution of Snapchat users 

1. The highest portion of Snapchat’s user base falls between the ages of 18-24 years. 

2. Among those between 13 to 17 years of age, 9.6% are female, while 8.7% of users are male. 

3. Between the ages of 18 and 24, 17.4% are female, while 20.0% are male. 

4. Between the ages of 25 and 24, the distribution is 11.4% female and 13.3% male. 

5. Between the ages of 35 and 49, female usage is 8.3%, while male usage is 6.5%. 

Sources: Data Reportal

Geographic reach and regional popularity 

How is Snapchat’s geographic reach distributed? Which regions is it most popular in? Here’s what you need to know: 

1. As the statistics above have mentioned, countries like Saudi Arabia and Bahrain have high user penetration. 

2. According to Data Reportal, Saudi Arabia has an adult reach of 86.9%, while Norway comes in second at 72.7%. 

3. Denmark, Sweden, and the UAE take the third, fourth, and fifth spots, respectively, with rates of 53.5%, 50.3%, and 49.3%. 

4. The worldwide average, however, is much lower at 10%, and the USA has a reach of 33.8%. 

Sources: Data Reportal 

User engagement on Snapchat

How engaged are Snapchat’s users, and how much time do they spend on the app? The two sections below highlight the app's daily usage and the features its users use the most.

Daily time spent on Snapchat

How much time do users spend on Snapchat, and in which part of the world do users spend the most time on this platform? 

1. Australia tops the charts in terms of the amount of time users spend on the app in a month. The average time spent among users here was 16H 19M. This is followed by Ireland at 13H 46M and Canada at 13H 06M. 

2. The worldwide average, however, is 3H 34M, while the US comes in at 7H 23M.

3. Compared to Instagram, however, the highest average time spent on Snapchat is lower, with Turkey topping the charts at  29H 00M for the former. 

Sources: Data Reportal

Most popular features (Stories, Snaps, Maps, Discover)  

Which are the most popular features among Snapchat users? Here are some startling insights: 

1. According to Snapchat’s internal data, 350+ million users access its location-sharing Feature Snap Map a month as of Q4 2023, an increase of 250+ million users from Q4 2020. 

2. Since its launch in 2011, Snapchat has introduced a total of 121 product features. 

3. Over 350,000 creators have created 3.5 million lenses to date. 

Sources: Snapchat 

Snapchat advertising statistics 

How effective is Snapchat in advertising, and what is its advertising reach like? The next two sections break down some critical statistics. 

Reach and ad audience size 

1. Snapchat’s reported advertising reach stood at 567 million in October 2022 and shot up to 706 million in October 2024. However, this was a decrease of half a million people from July 2024. 

2. When taken as a portion of the total population, Snapchat’s ad reach is 8.6%.

3. In terms of the total number of internet users, it stands at 12.8%. 

4. According to Data Reportal's October 2024 media snapshot, Snapchat’s ad reach is the highest in India, at 204.37 million. The USA is next, at  106,455,000 ad reach. 

Sources: Data Reportal 

Ad engagement rates and performance 

How high are Snapchat’s ad engagement rates, and how well do ads perform on this platform? Here’s what you should know: 

1. The average Snapchatter opens the app 30 times a day. Additionally, 64% of Snaps are viewed with the sound on, and there’s a very high chance your audiences will hear your ads. 

2. Close friends on Snapchat have a 4x greater influence on purchasing decisions than celebrities and influencers. 

3. After watching Snapchat ads, 45% are more likely to recommend the advertised brand to their friends. 

4. 34% of users are also more likely to purchase the products advertised on the platform. 

5. Snapchatters also have $4.4 trillion in global spending power, making them a very lucrative audience to target. 

Sources: Snapchat, Snapchat

Snapchat for business and marketing 

Besides advertisers, marketers and businesses can benefit from a strong presence on Snapchat. The three sections below list everything you need to know about how this social media app benefits marketers. 

Snapchat’s role in influencer marketing

The statistics mentioned below highlight Snapchat’s role in influencer marketing. Read on. 

1. EMarketer predicted that in 2024, 23.1% of influencer marketers would use Snapchat for influencer marketing. However, this number is much lower than the 97.6% predicted for Instagram, 71.5% for Facebook, and 67.5% for TikTok. 

2. Influencer marketing on Snapchat is growing in the USA but much slower than on other social media platforms. 

Sources: EMarketer

Business profiles and engagement trends  

This section covers the rise of business profiles on Snapchat and some of the best practices for marketing on the platform. 

1. Businesses have the potential to achieve 5.5x greater product sales on Snapchat than on any other social media platform. This is also likely because Snapchatters are more likely to share their purchases on their platform. 

2. It also offers a 40% greater ROAS than other social media platforms. 

3. As of the third quarter of 2024, Snapchat+, the app’s paid subscription, had around 12 million subscribers, an increase of 1 million from the second quarter of the same year. 

Sources: Snapchat, Statista

Snapchat Stories as a marketing tool 

Snapchat Stories are one of the platform’s most engaging features, but how well does it perform as a marketing tool? 

1. Q3 2023 saw three times the number of public stories posted than Q3 2022. This shows that more creators and brands are finding engagement among a larger set of audiences. 

2. This, combined with the fact that people increasingly share their purchases on the platform, allows brands to leverage Snapchat’s audience base. 

Sources: Snapchat

Snapchat’s financial performance

Snapchat’s financial performance is a key data point for marketers and advertisers. The two sections below highlight this, its growth over the years, and its potential with the introduction of AR. 

Revenue growth trends 

1. Snapchat reported a total annual revenue of $4.61 billion in 2023 and a similar amount in 2022. 

2. In 2014, its annual revenue was $3.1 million, and it quickly rose to $58.66 million the next year. 

3. In 2018, it crossed the $1 billion mark, generating a revenue of $1.18 billion. 

4. According to Snapchat’s SEC filings, North America alone reported a revenue of $2.95 billion in 2023, contributing 64.1% to its total share. On the other hand, Europe’s cumulative annual revenue for 2023 stood at $772.08 million, amounting to 16.76% of its total revenue for the year. Europe, in this case, includes Russia and Turkey. 

Sources: Snapchat 

Snap’s AR and e-commerce revenue potential

With time, Snapchat has gone from being a mere social media or messaging platform to an innovator in the use of Artificial Intelligence (AI) and Augmented Reality (AR). The platform has several AR innovations for social media and its business side. 

Lens Studio, for instance, allows the creation of viral selfie lenses along with shoppable try-on experiences. Snapchat rivals TikTok in this aspect, which is another major AR innovator. It has also innovated a Shopping Suite of AR tools and AI mirrors. These allow shoppers to interact with the products they try on in-store. 

Sources: EMarketer 

Snapchat acquisition and employee statistics

This section offers key insights into Snapchat’s acquisitions over the years and data on its employees. According to Macrotrends, Snapchat has made 31 acquisitions, including Th3rd, Nextmind, and StreetCred. 

1. As of 2023, the company had 5,289 employees, a decrease from the 5,661 employees it had as of December 2021. 

2. Its workforce grew from 1,859 full-time employees in 2016 to the 5,289 it reported for 2023. 

Sources: Macrotrends

The bottom line 

Snapchat has been one of the biggest innovators in the social media space, and its user base has continued to grow over time. This guide lists 40+ Snapchat statistics that you’d find useful as a marketer or an advertiser. Documenting your marketing strategy becomes critical for marketers. An AI note taking tool like Notta can be extremely useful in this process.