40+ Thread Statistics for 2025: Usage, Revenue & Growth
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With X’s (Twitter) dominance over the microblogging space for years, Meta launched its own version called Threads in July 2023. This platform quickly gained a record number of sign-ups. As a result, it has also become a key marketing channel for brands across all industries, and I’ve extensively used it since. In this guide, I’ve listed 40+ Threads statistics you should know to understand its user base, revenue model, challenges, and so on.
Threads stats (top picks)
Threads hit a staggering 10 million sign-ups within the first seven hours of its launch.
By the fourth quarter of 2024, Threads had a strong user base of 275 million.
Threads could generate a potential revenue of $8 billion for Meta.
In terms of the average time users spend on Threads’ Android app, the number stands at 34 minutes a month. X’s users, in comparison, spend about 5 hours and 19 minutes on the X Android app every month.
The average TikTok user also uses the TikTok Android app 60 times longer than the average Threads user. Higher use times are thus a key challenge for Threads to counter.
Overview of Threads
Before diving into a bunch of statistics, the sections below explain Threads, its popularity, and its adoption among X users.
What is Threads?
Threads is a microblogging platform launched by Meta that allows you to start and join conversations using threads. Like X, it allows you to engage with anyone you follow, your favorite creators, and even post threads on your Instagram stories.
Since Threads is linked to Instagram, users have their Instagram usernames reserved for them on the app, so they don’t have to create a new one.
Threads was primarily launched as a key competitor to X or Twitter, as it was formerly known, and it gained a lot of popularity quickly. Adding to the pace people took to Threads was the uncertainty surrounding the future of X after Elon Musk acquired it in 2022.
The app allows users to create posts of up to 500 characters, with the option to include photos, links, carousels, and videos up to 5 minutes long.
Threads’ rise in popularity
Threads’ quick rise to popularity makes for an interesting case study. Despite its seamless synchronization with Instagram, the uncertainty about the direction Elon Musk was taking X has also increased its popularity. Here is everything you need to know about how quickly Threads grew since the time of its launch:
Just seven hours after its release in the summer of 2023, Threads hit 10 million sign-ups.
Within five days, the app had a total of about 100 million users on its platform.
In fact, its popularity also awarded it the title of the fastest app worldwide to reach 150 million downloads. To put this into perspective, while Threads took 6 days to reach this milestone, Pokemon Go took 33 days, and PubG Mobile took 193 days to achieve the same feat.
By the third quarter of 2023, Threads had about 100 million monthly active users. By the end of the fourth quarter, this number went up to 130 million.
However, in terms of the daily time spent on the platform, people seem to have spent 15 minutes or less on the app over seven days in July 2023.
Sources:
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Threads user statistics
The next aspect to consider is Threads’ user base and the three sections below highlight its user count, demographics, and how its user base compares to that of other platforms.
User count and demographics
This section lists the Threads user count and their demographic breakdown.
According to a post by Mark Zuckerberg on Threads, the platform had 175 million monthly active users by March 2024.
In August 2024, Adam Mosseri, the Head of Instagram at Meta, shared that the platform had reached 200 million monthly active users.
In another milestone, Threads reached 275 million monthly active users by the fourth quarter of 2024.
Sources: Threads, Threads, Statista
Monthly active users and daily engagement
Here’s all you need to know about the total number of monthly active users on Threads and the daily engagement the platform sees.
As the statistics above mention, the latest numbers put Threads’ monthly active user base at 275 million as of the fourth quarter of 2024.
These figures also place Threads among the apps with the fastest-growing user bases.
However, despite its tremendous growth, it still doesn’t make the list of the apps with the 15 largest user bases.
Pinterest comes in at the 15th position with a user base of 522 million, almost double Threads’ user base.
The average time users spend on Threads’ Android app is 34 minutes a month. In comparison, X’s users spend about five hours and 19 minutes on the X Android app every month. Regardless, the time spent on the Threads app has increased by around 50% from May 2024 to August the same year.
Sources: Data Reportal
Comparison to Twitter and other platforms
Here is a quick comparison of Threads vs. Twitter users and how the former stacks up against other social media apps.
When you compare its monthly active users with those of other platforms, the numbers show that others have much larger user bases. For example, in terms of social media platform use, Facebook has 3.07 billion, Instagram has 2 billion, and YouTube has 2.53 billion.
Among the less popular apps, Telegram had 950 million users, Snapchat had 850 million, and X had 590 million.
Sources: Data Reportal
Thread’s growth and engagement trends
What do the numbers say about the scale at which Threads has grown over the years? The next two sections tell you everything you need to know about engagement levels on Threads.
Threads growth pattern
What has Threads’ growth been like since the time Meta launched it in 2023? Here is everything you need to know.
Threads’ user base stood at 100 million in Q3 of 2023.
By the fourth quarter, it had reached 130 million, a 30% increase. This number had increased to 150 million by the first quarter of 2024.
Its user base remained stagnant at 150 million during the second quarter, but it increased to 200 million by the third quarter and 275 million by Q4.
Sources: Statista
Engagement trends and behavior
How do users engage on Threads? This section tells you about the content users prefer sharing and the most popular accounts on the platform.
The previous sections have shown how much time users spend on the Threads app when compared to that of X. For added comparison, the average TikTok user uses the TikTok Android app 60 times longer than the average Threads user.
However, these figures make sense since both apps have different use cases, the video-first nature of TikTok is more likely to engage audiences for longer anyway.
The crux of these statistics is that Threads has yet to become a “daily habit” for many, especially in the manner in which X and Instagram are compared.
Some of the accounts with the highest number of followers are those of sportspersons and artists. Some examples include Neymar Jr., Selena Gomez, Kim Kardashian, Shakira, Chris Hemsworth, and Katy Perry.
Sources: USA Today, Data Reportal
Threads revenue and monetization strategies
How Threads generates revenue is a key aspect of its operations, and the two sections below highlight its revenue model and its potential monetization plans.
Current revenue generation
Here is everything you need to know about Threads’ current means of generating revenue.
According to an analysis by Evercore ISI, Threads could potentially generate $8 billion in revenue for Meta.
Sources: Business Post
Potential monetization plans
Threads plans to introduce ads on its platform to help brands and businesses monetize it. It plans to align Threads with industry shifts by potentially integrating interactive and personalized ad formats such as native or sponsored ads.
Sources: Exchange4Media
Threads’ impact on the social media landscape
How has Threads impacted the social media landscape, and to what extent have brands and influencers adopted it?
Elon Musk’s acquisition of Twitter led to the platform relaxing many rules regarding the kind of content that users could share on the platform. Rules that limited hateful content, including white supremacist imagery, were relaxed. Musk has also welcomed back many users that the platform had earlier banned.
This led to many people choosing to stop using X, and with the introduction of Threads, many switched to Meta’s X rival.
In the meantime, Threads has continued to grow its user base, with more and more people downloading the app and using it. However, unlike a lot of other apps, it has yet to become a part of people’s daily routines in the manner that Instagram and X are.
Sources: NBC News
Adoption by brands and influencers
With a new platform in the markets, brands, and influencers have been quick to leverage this platform to expand their reach. At the time of Threads’ launch, for example, streaming platform Hulu partnered with influencer marketing company Influential.
The creator-economy startup Hashtag Pay Me partnered with Kristen Bosquet to promote the company on the platform. These aside, brands across industries and creators have capitalized on Threads to improve their reach.
However, while some brands and influencers have leveraged the platform, others are skeptical of their data-collection policies and desire to keep their feeds ad-free.
Sources: Business Insider
Challenges for Threads
A lot of the challenges Threads faces have already been described in the sections above. For instance, the app has seen immense adoption among social media users, particularly given the policy changes on X.
Besides this, while it has garnered a massive user base given that it’s just about a year and a half old, it still hasn’t reached the scale that its key competitor X has, or even other platforms for that matter.
Another key challenge is that the average time spent on the app is rather low. Meta will have to strategize how to make the app a staple in its users’ daily routines.
The bottom line
Threads has made big waves in the social media space ever since its launch in 2023. I’ve listed 40+ Threads statistics you need to know about its user base, revenue, and more. When you strategize on how to market your brand, you should use a tool like Notta to transcribe your meetings and discussions.
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