40+ WordPress Statistics for 2025: Usage, Growth & Revenue
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Head over to a Google Search, and you’ll see that WordPress hosts most websites. The growth of the web-hosting platform over the years has been impressive. So, if you’re a business owner or an individual planning to develop a WordPress website and aren’t sure how it will perform, the 40+ WordPress statistics are for you. Read through them and understand the perks of having a WordPress website.
WordPress stats (top picks)
As of November 2024, around 62.7% of websites with a known CMS are running on WordPress.
Most WordPress users are between 35 and 44 years old (29.3%), followed by 25-34 years old (26.4%) and 45-54 years old (20.6%).
Wordpress’s constant growth can be attributed to increasing adoption in education (75%), tech industry (15%), and e-commerce sectors (13.1%).
There are more than 59,000 plugins and 13,000 themes available in the WordPress directory.
In 2023, around 5,948 new vulnerabilities were identified in the WordPress database, an increase of 22% from the previous year.
WordPress usage statistics
WordPress is a popular CMS (Content Management System) used by individuals and businesses of all sizes to run blogs, build websites, and sell products online.
Market share and popularity
As of November 2024, around 43.7% of websites use WordPress. In other words, two of the five websites worldwide run on the platform. Wordpress’s market share is much larger—at 62.9%—if we only consider websites running on a known CMS.
When compared with other popular CMS platforms like Jhoomla (2.7%), Wix (3.7%), and Squarespace (3.1%), WordPress doesn’t face any competition. Shopify is the closest competitor to WordPress, with only 5.5% of websites running worldwide.
Source: W3Techs, Market share trends
Total websites powered by WordPress
As of 2024, there are around 1.19 billion active websites, and over 810 million websites use WordPress. These numbers continue to rise steadily. WordPress hosts some popular names like Bloomberg, Booking.com, CNet, Kaspersky, and others.
Source: Netcraft, Search Logistics, Built With
Global user base
Due to its user-friendliness, versatility, and customization options, the web-hosting platform has brought in millions of users over the years. The distribution is as follows:
As of 2024, the largest age group of WordPress users is between 35 and 44 (29.3%), followed by 25-34 (26.4%) and 45-54 (20.6%). As the WordPress community grows yearly, users might get younger overall.
Around 3/4ths of WordPress web creators are male. However, female users are growing, and a similar trend is expected in the coming years.
The United States has the most WordPress websites (3,736,774), followed by Germany (1,742,568 sites), the United Kingdom (1,316,510 sites), and Brazil (1,031,914 sites).
Source: UXtweak, Built With
WordPress growth statistics
Back in 2003, WordPress started as a basic blogging tool and has since grown to become the backbone of multiple websites, whether local startups or global enterprises. Here are a few growth statistics and upcoming trends.
Historical growth trends
WordPress’s popularity has been on a constant rise since 2013. Its market share increased from 17.4% in 2013 to 43.7% in 2024. While 2023 marked the first year the market share dropped by 0.1%, it rose by 0.4% in 2024.
Over 500 websites are built daily on WordPress, compared to an average of 60-80 built on competitor platforms like Squarespace and Shopify.
WordPress's overall growth rate is higher than its competitors, as Shopify grew from 0.1% to 4.6% in 2024, while Drupal showed a negative growth rate (2.3% to 0.9% in 2024).
Source: W3Techs, Search Logistics, W3Techs
Growth in WordPress sites by industry
The increasing WordPress usage statistics can also be attributed to its growing adoption across various industries such as education, tech, e-commerce, entertainment, and others.
The use of WordPress in the tech industry is expected to rise by up to 15% in 2024 compared to previous years.
WooCommerce is an open-source e-commerce platform where users can create online stores on WordPress websites. By November 2024, it will drive 13.1% of websites with a recognized CMS, or around 9.2% of all websites.
WordPress also hosts a significant number of education websites. 75% of educational institutions find increased student engagement after transitioning to a WordPress platform.
Projections for future growth
Considering what percentage of websites are on WordPress and the upcoming innovations, its future seems bright. Its latest introduction, Gutenberg editor, allows for block-based content creation and shows how WordPress adapts to modern web development trends.
With thousands of designers, researchers, developers, and web hosting companies working to make the platform more user-friendly, its market share ought to boom.
Source: WordPress
WordPress plugin and theme statistics
A suitable plugin helps enhance your website’s features and functionality regardless of what you do. As a content writer myself, I am a big fan of WordPress plugins. There are tools to optimize content for SEO, collaborate with others, improve readability, and more. In short, they help me gain more visibility online.
Number of available plugins
With more than 59,000 plugins available, WordPress is a popular content management system. Multiple standout plugins are on the WordPress Plugin Directory, each with five million+ active installations. The most popular ones are writing optimization, website editing, and security plugins.
Elementor, with more than 10+ million active installations
Contact Form 7 with 10+ million
Yoast SEO with 10+ million
Classic Editor with 10+ million
WooCommerce, with 8+ million
Source: WordPress, WordPress Plugins
Popularity of themes
WordPress offers many types of themes, including classic, block, hybrid, niche, and multipurpose themes. As of November 2024, these types add up to more than 13,000 themes. Here are some of the most popular themes available on the website:
Hello Elementor is the most popular one, used on 15,598 websites, accounting for 1.56% of the total available sites.
Astra Theme comes second with its usage in 11,009 websites, securing a 1.1% market share.
Divi appears on 9,535 websites, representing a 0.95% market share.
Source: Built With
Revenue from plugins and themes
The cost of themes stays around the price point of $59, while free themes are available for those on a tighter budget. You can opt for Theme and lifetime membership at an average price of $145 and $255, respectively. While free themes are appealing, users prefer paid themes as they offer more customization options, features, and better design.
When it comes to plugins, most people (56%) opt for free plugins with a few premium plugins. The average revenue for a plugin in a directory is around $8,350, while a WordPress plugin author earns around $13,334.
Source: WPShout, Creativeminds, Founderjar
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WordPress security statistics
Security is a major concern among website developers, especially with new leaks and breaches regularly appearing in the news.
Common vulnerabilities and security issues
Patchstack is the largest source of WordPress vulnerability data provider, and its findings are as follows:
In 2023, around 5,948 new vulnerabilities were identified in the WordPress database, an increase of 22% from the previous year.
97% of the plugins accounted for the new security vulnerabilities, whereas themes accounted for the rest.
Cross-site scripting (XSS) is the most prevalent vulnerability in WordPress websites (53.3%).
Around 42.9% of the vulnerabilities had a critical severity rating, much higher than in 2022.
Source: Patchstack
Usage of security plugins
Considering what percentage of websites are WordPress, it’s a prime target for any type of cyber attack. In fact, research indicates that hackers attack these websites over 90,000 times per minute. To cope with this, 40% of WordPress sites use security plugins, which is higher than in previous years.
Source: Nestify, Defensive Tactics
WordPress updates and security
Regular updates to your WordPress themes, plugins, and cores patch known vulnerabilities and prevent hackers from exploiting outdated code. Therefore, it’s crucial for website owners to maintain a constant update schedule and monitor security announcements.
WordPress recently ran on Version 6 and is used in 85.5% of websites. This suggests increasing users' awareness of security.
Source: W3Techs
WordPress revenue and economic impact
The web hosting market projects an annual revenue of $156.66 billion by 2024 and expects a yearly growth of 17.59% until 2028. WordPress contributes to the sector and provides major opportunities for developers and creators to generate income.
Source: Statista
WordPress’s contribution to the economy
WordPress has made a major contribution to the digital and global economy. Many people have made careers, gotten jobs, and started businesses from the ecosystem.
The impact of the web hosting platform on the economy was projected to be around $635.5 billion in 2021.
WordPress developers earn the highest salaries and make up most jobs (65%) available on the platform. They are followed by Content creators (21%), designers (8%), support specialists (4%), and content managers (2%).
A freelance WordPress developer charges between $20 and $100 per hour for its services, which is higher than on other web-hosting platforms like Joomla and Drupal.
Source: Bluehost
Revenue from the WordPress ecosystem
Frequent and consistent use of the WordPress ecosystem has brought financial gains to users. Here’s how:
50% of the users claimed that 25-100% of their income comes from WordPress, and those who use it more than 15 minutes a week derive 48% of their income.
Half of the theme makers in the Evanto market make up to $1000 per month, while around 5% earn $10,000+ per month.
WordPress for e-commerce
If you want to set up an online e-commerce platform, WooCommerce is probably the best choice. It is easy to customize, SEO-friendly, has plenty of features, and is cost-effective.
WooCommerce usage statistics
WooCommerce usage statistics are crucial for businesses to understand, as they might provide necessary insights to influence decision-making and strategic planning.
WooCommerce dominates the e-commerce market with 4,607,981 active online stores, followed by Shopify and Custom Cart, which have 2,398,929 and 1,757,097 stores, respectively.
In November 2024, 9.2% of the websites with a known CMS were on the WooCommerce platform.
Source: Store Leads
Popular e-commerce plugins
Other than WooCommerce, other popular plugins tagged under the e-commerce category are as follows:
Download Manager with 100,000+ active installations.
Download Monitor with 90,000+ active installations.
Matomo Analytics with 90,000+ active installations.
Easy Digital Downloads with 50,000+ active installations.
Source: WordPress
WordPress’s e-commerce revenue
WooCommerce has been a blessing for most online businesses. Fifty-four websites generate sales revenue exceeding $1 million annually. Additionally, 11,197 websites achieve up to $100,000 in sales figures, showcasing the platform’s ability to help businesses achieve massive revenue milestones.
Source: Digital Web Solutions
WordPress user engagement statistics
As a business owner or a website developer, understanding WordPress engagement statistics is useful. It helps you optimize your website’s performance and make data-driven decisions.
Average session duration and bounce rates
The WordPress community is the most active on the web and inspires a lot of daily activity. Let’s go through the statistics to get an idea:
More than 409 million people worldwide view over 20 billion pages monthly, producing around 70 million posts and 77 million comments.
The bounce rate for a WordPress website typically stays between 40% and 50%. A good average session duration is between 2 and 5 minutes.
Mobile vs. desktop usage
According to the estimates, most users browse WordPress websites on mobile, accounting for around 54% globally. The rest of the traffic (46%) originates from desktops. This is primarily because WordPress themes are designed to be responsive and deliver a seamless experience on smartphones and tablets.
Source: Invedus
The bottom line
The WordPress statistics presented in the guide reveal unequivocal supremacy in the web-hosting platform market. With more than 43.7% of websites hosted on WordPress, it establishes its position as a top content management system. WordPress will influence the web with constant innovation, dependability, and ease of use. So, build your website today and boost your growth.
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