26 Best AI Marketing Tools That Are Actually Worth It [2025]

Companies that have integrated AI into their tech stack are experiencing a transformation in their marketing solutions, paving the way for some of the industry's most successful marketing strategies.

While looking through their success, one practical truth became evident: to succeed in marketing, you need access to high-quality data and AI tools to leverage this data. 

After weeks of analyzing the latest AI marketing tools, I identified 26 tools, such as Notta, Agorapulse, and Flowpoint, that make a staggering difference in your marketing effort.

Join me as we explore the use cases and benefits of these tools.

Top advantages of using AI tools for marketing

AI, as an emerging technology, holds the potential to revolutionize your marketing ecosystem by offering several benefits.

• AI improves your data analysis process. A report by Influencer MarketingHub claims that 69.1% of marketers find value in using AI to process large amounts of data in real-time. 

• AI makes it easy to create content. 45% of marketers use it to generate content ideas, while 31% develop outlines. 

• AI's ability to automate everyday tasks offers significant time-saving solutions. Data from Survey Monkey indicates that 88% of marketers use AI to run their day-to-day activities.

• AI can help personalize your customer experience. According to Twilio, 89% of business leaders consider personalization critical to business growth.

• It simplifies media buying by automating the entire process of buying ad spaces. 

• It can automate and optimize your email marketing campaigns. According to a report on Statista, four out of ten marketers embrace AI in email marketing to increase market revenue.

• It can forecast marketing outcomes using historical data. So far, data indicates that about 70.6% of marketers believe AI is much better than humans in predictive modeling and forecasting.

As you can see, marketers worldwide are embracing AI not only for the results they are achieving but also betting big on its future impacts. 

26 best AI marketing tools to integrate in 2025

If you want to increase your marketing efficiency and outcomes in 2025, implement AI tools in your marketing workflows today. Here are 26 of the best AI marketing tools you should consider working with.

1. Notta - Best for meeting note-taking

2. Maze - best for user feedback analysis

3. Jasper AI - best for content creation

4. Grammarly - best for editing content

5. Albert AI - best for ad optimization

6. Simpli.fi - best for ad management

7. Runway - best for video generation

8. Murf.ai - best for voice-over creation

9. Favikon - best for influencer management

10. Emplifi - best for influencer analytics

11. Canva - best for editing

12. Looka - best for branding and design

13. Buffer - best for social media creation and scheduling 

14. Agorapulse - best for social media sentiment analysis

15. Seventh Sense - best for email marketing

16. Jacquard - best for email optimization

17. Pecan AI -  best for predictive analytics

18. Flowpoint AI - best for web analytics

19. Affil.ai - best for affiliate performance tracking

20. Affistash - best for scouting affiliates

21. CustomerGlu - best for app gamification

22. Centrical - best for employee engagement

23. Optimove - best for customer analytics

24. Bloomreach Engagement - best for customer segmentation

25. Zapier - best for workflow automation

26. Waxwing AI - best for project management

Each of the above AI tools solves a particular marketing problem or complements an aspect of your strategy. I have broken them down according to their application areas to make it easier to select the right tool. Let's get started. 

User research is a critical marketing component that involves learning about your customers' needs and motivations. The best AI marketing tools for user research are designed with your customers in mind, ensuring that your strategies are goal-driven and customer-centric, making them feel valued and understood.

Some of the best AI marketing tools for user research include:

Notta - Best for meeting note-taking

Meetings are the best sources of information to know about your clients. They are also where you brainstorm as a team to develop ideas for marketing campaigns. Notta is an AI meeting assistant you can use to capture, summarize, and analyze all your discussions. 

The AI records and automatically transcribes your meetings to text instantly. It then breaks down your transcript into a clear summary highlighting all the critical information, action items, and key takeaways from your client meetings. 

Pricing: 

• Free plan.

• Pro plan: $14.99 monthly, billed annually. 

• Business plan: $27.99 monthly, billed annually. 

• Enterprise plan: Custom pricing. 

Main use:  Notta records, transcribes, and breaks down meetings into clear summaries that are easy to go through. It saves you from manually reviewing meeting transcripts to get the necessary information.  

Maze - best for user feedback analysis

Client feedback is one of the best ways to gain direct insights into your users' needs. Maze is an AI tool that can help you conduct moderated research interviews online to get insights directly from your users.

It does this by helping you find the right research audience, curating the right questions free from biases, and generating automatic follow-up questions depending on the responses. 

Pricing: 

• Free plan.

• Starter plan: $99 per month. 

• Organization plan: Custom pricing. 

Main use: Maze AI helps you get feedback from clients on a new product/service or measure their satisfaction levels.

Capture every detail with AI meeting notes

Notta offers the most integrated AI meeting notes, summaries, and action items so nothing gets missed.

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Creating content should never be a problem in this day and age. AI tools present solutions to make the process more efficient by automating research, drafting, and editing tasks. Some examples of AI for content marketing you can include in your workflow include:

Jasper AI - best for content creation

Jasper AI is a comprehensive set of tools meant to assist marketers in getting the best results for all their content plans. Its core functionality works like this: choose a template that matches your content needs, tell Jasper what you want to write about, then set parameters like the tone and audience and let it create the magic. You will be surprised at how quickly it churns out content while aligning with your branding guidelines. 

Pricing: 

• Creator plan: $49 monthly per seat (7-day free trial).

• Pro plan: $69 monthly per seat (7-day free trial).

• Business plan: Custom plan. 

Main use: Jasper streamlines and accelerates the process of creating marketing copy while staying consistent with a brand's unique voice tone and style.

Grammarly - best for editing content

Grammarly is an AI writing assistant that corrects your mistakes as you go. This tool, which started as a grammar and spelling checker, now provides comprehensive content solutions, such as adjusting your tone and style and improving clarity. 

It helps you write well-polished, engaging content to resonate with your audience. Its services extend to offering suggestions to improve your writing, checking for plagiarism, and identifying if your content contains common AI text writing patterns.

Pricing:

• Free plan.

• Pro plan: $12 monthly, billed annually. 

• Enterprise plan: Custom plan.

Main use: Grammarly helps marketers polish their marketing copy to make it clear and impactful.

AI can significantly improve your advertising efforts by analyzing data to find the best campaign audience. It can also help you refine your ad strategies by identifying where users drop off in your funnel and retargeting ads to them. Here are some AI advertising tools to get you started: 

Albert AI - best for ad optimization

Albert is a user-friendly autonomous AI system that can run your marketing campaigns with minimal human intervention. It can cover all the advertising process stages, from planning to optimization and reporting. 

It analyzes data to generate insights that guide your marketing efforts. The AI will also allocate an ad budget and test various creatives and strategies to find one that suits your business. 

Its ability to support cross-channel marketing makes optimizing your ads across various platforms easy. 

Pricing: Custom plan.

Main use: Albert AI automates and optimizes digital ads in real-time to provide the best possible return on investment (ROI).

Simpli.fi - best for ad management

Simpli.fi is an AI advertising tool for media buying. It consolidates everything you need into one platform, helping you navigate the complexities of programmatic advertising. 

Simpli.fi is especially useful for local advertising campaigns due to its custom precision targeting features that can help you reach customers in your vicinity. 

Pricing: Custom plan.

Main use: Simpli.fi helps optimize your media buying process while enhancing the reach and effectiveness of your local advertising campaigns.  

AI video and audio marketing tools allow you to enhance engagement with clients and broaden your reach by transcending linguistic barriers. They can also increase efficiency by automating several video and audio production aspects. Some tools to get you started include: 

RunwayML - best for video generation

RunwayML is an AI-generative platform that makes it easy to generate videos from text prompts. What used to take hours to create can now take seconds to complete. 

You can use it to generate promotional material, enhance a video's storytelling arc, and create social media ads. Its integration allows you to share your creation directly into Photoshop and Premiere Pro for easy editing.

Pricing: 

• Basic plan: Free.

• Standard plan: $15 monthly. 

• Pro plan: $35 monthly (2250 credits/month).

• Unlimited plan: $95 monthly (unlimited videos).

• Enterprise plan: Custom payment.

Runway also offers demos to help users use all the pro features. You can schedule one directly from their website. 

Main use: RunwayML generates videos from text prompts that you can use to enhance your marketing campaigns.

Murf.ai - best for voice over creation

Murf.ai is a text-to-speech AI platform that converts words into high-quality voice overs in more than 20 languages and different accents. It eliminates the need for hiring, recording and editing traditional voiceovers. 

With more than 120 realistic voices, the AI appeals to marketing experts looking to rapidly craft high-quality, engaging videos for podcasts, product demos, and promotional videos. 

Moreover, you can use the same voice in all your videos to maintain brand consistency. 

Pricing:

• Free plan.

• Creator plan:  $29 monthly (2 hours of voice overs per month).

• Business plan: $99 monthly (8 hours of voice overs per month)

• Enterprise plan: Custom payment.

Main use: Murf uses AI to help marketers generate natural-sounding voice overs for their videos and translate them to enhance your reach globally.  

Finding influencers that can represent your brand can be challenging and time-consuming. It's even harder to manage multiple influencers when communicating from different platforms. AI makes this easier for you by automating the whole process in one platform. Here are AI marketing tools you should consider using when running influencer marketing campaigns. 

Favikon - best for influencer management

Favikon is an influencer marketing AI tool for B2B businesses. With a database of over 10 million creators on all social platforms, it helps business owners find influencers who align with their brand values to achieve their marketing goals. 

It ranks all the creators according to their niche, demographics, engagement history and influence score. After choosing the most suitable influencer, the AI manages your campaigns in real-time. It provides you with a clear view of what is happening from a visual dashboard you can use to make quick adjustments.

Pricing: 

• Creators: $29 monthly

• Brands & Agencies: Starter plan- $99 monthly. Pro plan- $449 monthly. 

Main use: Favikon uses AI-driven insights to help marketers identify influencers that can effectively reach and engage their target audience.

Emplifi - best for influencer analytics

Emplifi, previously known as Socialbakers, is an AI-powered platform that allows marketers to combine social media and influencer management. It features end-to-end influencer marketing tools that can help you find influencers, track your campaigns and report your performance across all social platforms. 

The AI helps brands identify content preferences, providing recommendations for better results. It also helps you benchmark your business performance against your competitors. 

Pricing: custom pricing plan. 

Main use: To boost customer engagement by managing a brand's social media presence and influencer partnerships.

AI is becoming essential to designers as it automates some of their design processes, improves a campaign's user experience, reduces revision rounds, and enhances creativity. Some AI tools to get you started on this include: 

Canva - best for editing

We all know Canva as the Adobe alternative. Its extensive template library makes it easy to customize designs quickly, making it a fan favorite for many amateur designers. Now, this app features AI tools such as:

1. Magic Write: helps users create copy for artworks.

2. Magic Media: help generate images from prompts

3. Magic Grab: performs tasks such as background removal and subject isolation.

These features make it easier to design artwork and make changes when needed.

Pricing: 

• Canva Free: limited features.

• Canva Pro: $6.50 monthly per user. 

• Canva Teams: $15 monthly, (minimum of three users). 

Main use: Canva uses AI to help marketers improve their visual content creation process by enhancing efficiency and streamlining it. 

Looka - best for branding and design

Looka is a generative AI that helps users design their entire brand identity. It does this through a step-by-step 5-minute process where you help the AI understand your business by giving it your name, industry, and inspiration from previous creations by the tool. Looka creates a comprehensive marketing kit encompassing business cards, email signatures, social media profiles, and business documents. 

Pricing: 

• Basic logo package: $20 one-time purchase. 

• Premium logo package: $65 one-time purchase. 

• Brand kit subscription: $96 per year.

• Brand kit web subscription: $129 per year. 

Main use: Looka uses AI to simplify creation of logos and brand material for businesses.

With businesses allocating 8.7% of their total revenue to social media advertising, you must maximize your efforts to ensure marketing campaigns can generate a good ROI. Here are some AI tools you can use to grow your social media.

Buffer - best for social media creation and scheduling

Buffer is a well-known social management tool. Recently, the app introduced AI tools that help you create content. You can now generate twice as fast and schedule content from the same platform. It also allows you to build custom pages to share all your social links.

Pricing:  

• Free plan 

• Essentials plan: $5 per month. 

• Team plan: $10 per month.

Main use: Buffer uses AI to improve users' efficiency in creating and scheduling content.

Agorapulse - best for social media sentiment analysis

Knowing what the public thinks about your brand can help you tailor your engagement strategy to address dire customer needs and concerns. Agorapulse can help you with this. 

It centralizes all your social media messaging in one platform, ensuring timely responses. It also tracks specific keywords and mentions of your brand online to understand your audience's response and optimize your campaigns. 

Pricing: 

• Free plan: (100 messages or comments monthly).

• Standard plan: $79 per month, billed annually.

• Professional plan: $119 per month, billed annually.

Main use: Marketers can use Agorapulse to gather data from social media, which the AI will use to analyze client sentiment and guide their strategies. 

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Use Notta's AI transcription tool to quickly and easily transcribe audio and videos. We guarantee accuracy and ease of use.

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Email marketing remains to be one of the most cost-effective marketing strategies for reaching your audience. Integrating AI into this age-old practice makes it possible to enhance email personalization and efficiency. Some AI marketing tools you can use include:

Seventh Sense - best for email marketing

Sending messages at the right time to your clients can significantly increase their click-through rates. Seventh Sense analyzes loads of historical data to determine the best time recipients are most likely to engage with a message and ensure they receive it at that time. 

Pricing: 

For Hubspot users:  

• Business plan: $80 monthly.

• Enterprise plan: Custom price.

For Marketo users: 

• Business plan: $450 monthly.

• Enterprise plan: Custom price.

Main use: Seventh Sense uses AI to identify a recipient's optimal email delivery time for better engagement.

Jacquard - best for email optimization

Jacquard helps organizations develop on-brand messages in seconds and at scale. The platform can generate 2,500 messages from one single brief. 

It also has a prediction engine that can predict the top-performing email campaigns. It's not just about who you can reach with your message; it's also about whether you can resonate with them. Jacquard does that with style.

Pricing: Contact team for pricing.

Main use: Jacquard helps marketers create relevant and on-brand email messaging while maintaining a consistent voice. 

Analytics is a critical element in a marketer's toolkit. It's like the window to the future. Use it carefully, and you can identify trends before they happen, create personal experiences that cater to client needs, and optimize your marketing. Some AI tools for analytics you can use include:

Pecan AI - best for predictive analytics

Pecan AI is a low-code analytics tool that uses machine learning to help marketers make data-driven decisions. It automates key processes such as data preparation and feature engineering and builds predictive models without relying on data scientists. 

The AI allows you to simulate 'what-if' scenarios to assess the outcomes of your decisions before implementation. It can also measure the impact of all your online and offline channels for better budget allocation. 

Pricing: 

• Starter plan: $950 per month

• Business plan: $1750 per month

• Enterprise plan: Custom price. 

Main use: Pecan leverages predictive analytics to help marketers make informed, data-driven decisions to gain a competitive edge in the market.

Flowpoint AI - best for web analytics

Flowpoint AI is a web analytics tool that can help users understand where visitors land on a site. It explores how visitors navigate your web pages, tracks their time on each section, identifies drop-off points, and makes recommendations that can impact your conversion rate. 

The AI optimizes the UI/UX and your content to ensure an enhanced customer experience and increased ROI.

Pricing: 

• Free plan: (1000 sessions per month).

• Standard plan: $49 per month, annually.

• Pro plan: $179 per month, annually. 

• Enterprise plan: custom payment.

Main use: Flowpoint helps marketers understand how users interact with their website and identify ways to make further improvements.

While affiliate marketing is very profitable due to its low-cost-high-reward nature, it is not without its challenges. AI aims to improve efficiency in recruiting affiliates, introduce tracking capabilities, and drive better business outcomes. Here are some tools to get you started:

Affil.ai - best for affiliate performance tracking

Affil.ai is a tool that helps users monitor affiliates to identify compliance issues in their content. It does this from one dashboard, showing all your affiliates, communication, and payouts. 

The AI scans through large datasets to protect your business from fraudulent clicks and conversions and ensure you only compensate genuine conversions. 

Pricing: Custom plan. 

Main use: Affil.ai helps marketers automate the process of compliance review to prevent instances of fraud.

Affistash - best for scouting affiliates

If you run an affiliate program, you must identify affiliates that deliver the best results. Affistash is an AI-powered tool that searches the internet for the best affiliate based on specific keywords, company description, and target audience. 

It provides analytics on your ideal affiliate's traffic sources, audience demographics and engagement levels, making it easy to evaluate and decide who to work with.

Pricing:

• Premium plan: $97 monthly (Manage one brand).

• Agency plan: $247 monthly (Manage up to 5 brands). 

• Enterprise plan: Custom pricing, (Manage unlimited brands).

Main use: Affistash helps marketers automate their affiliate recruiting process by using AI to identify the best affiliates for a business. 

Gamification is the ultimate strategy to enhance customer engagement by introducing game-like elements into your marketing. It makes passive consumers enjoy interacting with your brand and converts active consumers into die-hard fans. Some incredible AI gamification tools you can use include: 

CustomerGlu - best for app gamification

If you run an app ecosystem, CustomerGlu is the tool you need to gamify your user journeys to improve client conversion and customer retention. It does this by adding activities, such as interactive challenges, streaks, quizzes, and games, to encourage users' active participation. 

The platform also delivers insights into the campaign's performance and changes in customer behavior. While the insights are not real-time, they refresh occasionally, keeping you updated. 

Pricing: Custom plan.

Main use: CustomerGlu helps marketers engage and retain customers through interactive challenges.

Centrical - best for employee engagement

Centrical is not just a marketing tool. It's an AI you can tailor for all your frontline teams. The AI will motivate your employees to 'do better at a more personal level,' as De Nile's Microsoft's Senior Business Program Director says it did for their agents. 

It does this by personalizing coaching to make managers and supervisors connect with their team at a much deeper level. It inspires everyone to reach their goals by gamifying their performance record and awarding them points, badges, and leaderboard mentions on the app's employee gamification platform. 

Pricing: Custom plan.

Main use: Centrical uses advanced gaming techniques to maintain employee engagement.

Centralizing all your client data in one platform gives you a clear view of all its touch points. It also grants your team easy access, reducing manual effort. AI tools that can help you with this include: 

Optimove - best for customer analytics

Optimove is an AI tool that helps users prioritize customers in their decisions. According to Forrester data, companies that have used this tool have experienced an 88% increase in campaign efficiency. 

Optimove executes this by analyzing customer data to understand their demographics, behavior, and purchase history. It then uses this data to help craft highly targeted marketing campaigns.

Pricing: Optimove does not openly reveal its pricing. However, it lists three plans you can choose from depending on your business needs: Build, Grow, and Scale. 

Main use: Optimove helps marketers strengthen their client relationships. It combines customer data management and analytics to drive retention rates and increase customer lifetime value. 

Bloomreach Engagement - best for real-time customer segmentation

Bloomreach Engagement is a much more robust customer data platform. It combines a customer data engine that generates insights, 13+ marketing channels, and Loomy AI to develop highly effective personalized marketing experiences. 

You can use Bloomreach to visualize both online and offline data and generate your campaigns on the fly using Loomy. Unlike other tools that leave you disconnected systems, Bloomreach Engagement is a Swiss army knife of marketing that helps you make the most of your data.

Pricing: Custom plan. 

Main use: Bloomreach engagement automates marketing processes using data-driven insights to enhance customer experiences.

Automation is the top reason most marketers embark on using AI. You can leave all the mundane tasks to an AI  tool that can do it much better and save you time. Some of the AI marketing automation tools you should try out include:

Zapier - best for workflow automation

Zapier is an integration system that allows you to connect all the apps in your ecosystem and have them operate autonomously without much of your input. 

The good thing is that anyone can do this. You do not need IT or coding experience, and you can connect as many as 7000 web apps and APIs on Zapier. 

A good example of using Zapier is connecting Notta (your meeting assistant) to a project management tool like Trello or ClickUp that tracks and assigns action items to your team. 

Zapier does a lot more than create workflows. You can also use it to build interfaces, tables, forms, and store data. 

Pricing:  

• Free plan: automate up to 100 tasks monthly.

• Professional plan: $19.99 per month, billed annually. 

• Team plan: $69 per month, billed annually.

• Enterprise plan: Custom pricing.

Main use: Zapier helps marketers who want to enhance efficiency and save time by automating their processes. 

Waxwing AI - best for project management

Another AI automation tool you should consider using is Waxwing. This tool makes it easy to research, ideate, plan, and execute your marketing campaigns. It generates instant insights into your business, allowing you to understand your audience and competitors better. 

It then analyzes your goals, marketing trends, and past initiatives before making recommendations that resonate with your brand. The platform also allows you to manage various marketing campaigns.

Pricing: 

• Free plan (25 AI credits per month). 

• Starter plan: $49 monthly. 

• Advanced plan: $149 monthly.

• Enterprise plan: $2499 monthly. 

Main use: Helps marketers by simplifying the process of creating and executing personalized and data-driven marketing campaigns.

AI-powered marketing is here to stay

AI-powered marketing is not a sci-fi experiment. It's here, and it is extremely easy to get started. You only need to find a tool that answers your most pressing concerns and pay the monthly fee. 

Most AI marketing tools are easy to use without much of a learning curve. Still, you need to equip your team with the right skills to operate the tools. 

You can use any AI tool in this list alone to achieve your goals. However, you will find genuine value in combining several tools to help you achieve your key business goals much faster.