60 Roblox Statistics for 2025: Revenue, Usage & Growth
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If you get bored of playing a game and keep looking for something new, Roblox can be a great platform. Over thousands of new titles are added daily, and you can switch between different games more often.
Roblox also lets you create a game and earn from it, and it serves as an interactive learning platform for kids. The platform plans to add more capabilities, and staying updated with Roblox statistics is crucial. This article presents 60+ stats, so continue reading!
Roblox stats (top picks)
In September 2024, Roblox was ranked the second most-played game, with more than 89 million daily users.
In Q2 2024, there were around 54.86 million Roblox downloads on mobile devices, an increase of around 13 million from the previous year.
53.6 million daily active users on Roblox are aged 13+ years and above, while 29.7 million users are younger than that.
The daily user count in the United States & Canada, and Europe is 19.7 million and 21.7 million, respectively.
There are approximately 40 million games in Roblox, with Town RPG Brookhaven making the top spot.
Overview of Roblox in 2025
Roblox has been a household name since its launch in 2004, but things have improved significantly in the last few years. This is primarily due to the increasing younger audience.
What is Roblox?
Roblox is a platform where you can create your own game, share it, and play it with your friends. Or you can choose from millions of pre-built games. Most of them are user-generated, involve no lengthy downloads, and basic controls are universal. These and other features made Roblox the #2 most-played game in September 2024.
Source: Newzoo
Growth and popularity trends
I won’t pride myself on being a gamer, but playing on Roblox with my friends is one of my favorite pastimes. And as one of the most popular platforms, the community is ever-rising.
According to Q3 2024 data, Roblox Corporation registered around 89 million daily users. According to Statista, the platform has seen almost a 27% rise in daily users from Q4 2023 and expects massive growth in upcoming years.
It accumulated more than 20.7 billion user engagement hours, increasing from 17.4 billion hours in the previous quarter to 16.04 billion hours in Q4 2023.
Source: Roblox, Statista, Statista - User Engagement
Roblox user demographics and engagement
Roblox is primarily popular among young users aged between 17 and 24, but its constant marketing efforts have attracted millennials and other users worldwide.
Roblox player count and active users
Today, Roblox is amongst the most popular gaming platforms, with millions of users registering daily.
In Q2 2024, around 54.86 million users downloaded Roblox on their mobile devices, an increase of around 13 million from the previous year.
Roblox’s monthly active users in Q3 2024 exceeded the 380 million mark, an increase from May 2023 with more than 300 million users.
Source: Statista, Matthew Ball, TechCrunch
User demographics by age and region
Due to its colorful look, the gaming platform was popular among teens (below 13 years), who were the majority (17.9 million) in 2020, compared to 14.6 million users above it. However, with constant efforts from Roblox, they have managed to attract global audiences across a wider age group.
Around 53.6 million daily active users are aged 13 years and above, compared to 29.7 million users that are younger than that. In recent years, the company has seen a massive influx of users aged 17-24.
Roblox's active player count is 19.7 million in the United States and Canada and 21.7 million in Europe. At the same time, regions like Asia-Pacific have a daily active user count of 22.3 million, compared to 17.2 million in the previous year.
Source: Statista, Statista - Users by region
Average session length and engagement patterns
Daily active users spend around 2.4 hours per day on the platform, which is higher than a full-length movie. In 2024, users spent around 20.7 billion hours building a game, playing, or interacting with friends. And when it comes to user stats, around 80% were signed up to the platform via a mobile device, 18% on a desktop, and 2% on a console.
Roblox games and platform content
As mentioned earlier, Roblox is a bit different from other platforms like Steam, Epic, and others, as it allows you to create, share, and play games with others. So, since Roblox was made, plenty of titles have been available for you to play.
Total number of games and types of content
With so many titles coming and a few getting deleted almost every day, the estimate of how many games are in Roblox currently stands at 40 million. The games on the platform include role-playing, action-packed shooters, puzzles, simulations, tycoons, and more.
Research by The Metaverse Insider reveals that Town & City, Military, All Genres Comedy, FPS, and Horror are the most popular genres on Roblox.
Source: eSports, Digital Twin insider
Most popular games on Roblox
Amongst the millions of titles, Town RPG Brookhaven is in the top spot with over 50 billion visits, followed by Adopt Me! With 36.7 billion visits. Here’s the list:
Town RPG Brookhaven is an RPG, adventure, and dating simulation game that users find fun to play. As of July 2024, it had amassed 50.24 billion visits.
Adopt Me! is a free-to-play game with fun features that lets players adopt pets. It has received 36.7 billion visits.
Source: Statista
Engagement in user-generated content
Most platforms have recognized the importance of UGCs in promptly reaching their customers, and Roblox has been doing this for a long time.
As per millennials (50%), user-generated content is more reliable than traditional sources like newspapers, TV, and magazines. Customers who are exposed to user-generated content engage more (28%) than any branded content.
Nearly half of the consumers (50%) find a UGC more memorable than brand-produced content.
UGC is 8.7 times more influential than influencer or any other type of content on social media.
Source: LLCbuddy, Search Logistics
Financial statistics for Roblox
Considering how many people play Roblox every day and its ever-increasing popularity, its finances are also on a constant rise.
Annual revenue and growth rate
As mentioned, Roblox’s revenues are on the rise, and the primary reason is constant innovation. Improvement in its tools and capabilities allows developers to produce more and better user experiences and encourage more spending.
In Q3 2024, Roblox generated a revenue of $919 million, up from the previous quarter’s peak of $893.5 million.
The platform generates revenue by combining advertising, in-game purchases, and premium membership subscriptions. In Q2 2024, in-app purchases contributed $276.61 million, while advertisements' share of total revenue was very small.
Source: Statista, In-app purchases
Robux transactions and virtual economy
Robux is an in-game currency, and the quantity users buy is called “bookings.” According to Statista, in Q3 2024, the company generated more than $1.12 billion in bookings, up from the previous quarter’s bookings of $955 million.
Earnings for top Roblox developers
Creators can make a lot from Roblox, depending on the type of experience they deliver to their audiences.
In 2023, around 16,500 creators and developers qualified for the Developer Exchange program earned $740 million, up by $623 million in the preceding year.
Under Roblox’s new tiered revenue model, creators earn up to 50%, 60%, and 70% cut from games that sell for $9.99, $29.99, and $49.99, respectively.
Users can sell marketplace items and receive up to 70% of their purchase Roblox amount back. Creators also receive a 10% cut of the amount.
Source: Statista, Fortune, Roblox
Advertising and marketing on Roblox
As an agency owner, I understand the importance of brand partnerships and advertising. It helps me reach new customers, increase sales, and, in turn, expand my agency’s reach. Roblox has been a master in this respect.
Brand partnerships and in-game ads
Brand partnerships are core to the exponential growth of Roblox over the years, and the following strategies they had over the years:
Brand collaborations: Roblox partnered with Nike to design in-game merchandise and experiences for its users.
Celebrity engagement: The company collaborated with popular celebrities like Lil Nas X to create in-game events and concerts.
Source: Everything PR news
Effectiveness of Roblox as a marketing platform
A survey of 2100 participants demonstrated a positive perception of brands on Roblox.
78% of respondents said they had a positive experience when brands were on Roblox vs elsewhere.
82% shared that they appreciate brands that provide in-app experience content, and 86% feel Roblox is a great platform to partner with.
Source: Roblox
Educational and creative use of Roblox
Besides providing access to millions of games, Roblox can be a great tool for kids to learn and get creative.
Roblox as an educational platform
Roblox provides access to plenty of tools for a child to be creative and start making games.
Roblox is built on a specialized coding language, Lua, which allows users to learn and write their own lines of code to create certain objects in the game.
As the current landscape goes digital, kids on Roblox can gain computer skills and programs alongside subsidiary skills like math, typing speed, and even creating art.
Content creator statistics and growth
Roblox had more than 5 million earning creators, which is up by around 1 million compared to the preceding year, reflecting the profits creators earn. With the increased demand for creativity in education, creators can earn more by developing tools to cater to this group of audiences.
75% of educators feel that inducing creativity in learning fosters problem-solving skills, while 26% of students say they prefer to work on real-world applications.
81% of teachers say that the use of transformative technology helps students connect more to the real world.
Source: Gallup
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Key trends shaping Roblox in 2025
Roblox is on a quest to boost its growth in the coming years by introducing advancements such as AR/VR, AI integration, and safety focus.
Increased focus on user safety and moderation
A large segment of Roblox’s user base is younger, that is, under 13 years old, and safety concerns have called for better safety policies.
Children below 13 years won’t be allowed to search or play content that’s inappropriate for their age.
Social hangouts that promote off-the-hooks interaction are out of bounds for younger users.
There are usage restrictions on free-form 2D spaces where players can write and draw in a shared environment.
Source: CEO Today
Technological advancements and immersive experiences
Roblox has recently added a feature that allows users to use AR and VR within the game and obtain a real-life experience beyond the screen. Creators, other than designing a game, can potentially place ads within the servers and fully immerse the users. Kids can use games not only for gaming but also to better study and understand the lessons.
Growing role of AI in game development
AI plays a crucial role in automating a number of tasks that developers might take multiple days to complete. This way, they can focus more on the creative aspects of the game. In Roblox, AI is useful in many ways:
Generate or improve the existing codes, debug them, and suggest fixes to save time when re-checking or refactoring.
The AI assistant can generate a 3D model from just a few prompts. In other words, you can type in a few words to create a game.
Creators use the assistant to answer basic questions, generate virtual environments, and even a few gameplay behaviors.
The bottom line
Staying updated with Roblox statistics is crucial for several reasons, including understanding audiences, tracking user behavior, and making informed decisions. Roblox's new capabilities are bound to take your gaming experience to a new level and allow creators to earn more. Not to mention, Roblox will continue to grow in the coming years.
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