40+ Twitch Statistics in 2025 (Users, Revenue & Streamers)

Twitch came onto the scene in 2011 as a platform, primarily focused on live streaming and gaming. It was acquired by Amazon in 2014 and has expanded beyond gaming to include creative arts, music, and Just Chatting streams. 

Whether you're a Twitch viewer or an aspiring streamer, you'll need to stay updated with these Twitch statistics. I have spent weeks researching the statistics of Twitch, which will give you insights into its impact and potential.

Twitch stats (top picks) 

• In 2024, Twitch received over 17.1 billion monthly visits, with more than 2.5 million people tuning in at any given time. 

• The live-streaming platform is dominated by younger audiences, with nearly three-quarters of total users under 35 years. 

• Nearly 21.13% of Twitch users come from the US, followed by the Russian Federation and Germany. 

• As of June 2024, the League of Legends is the most popular Twitch game, with 3.11 million viewers. 

• Ninja is the most followed streamer on Twitch, with a follower count of 19,068,533. 

Twitch's user demographics and growth 

Twitch grew rapidly after its launch in 2011. In the year of its launch, the live-streaming platform received more than 3 million unique visitors per month. The streaming platform's user base has grown over time and crossed 1.71 billion by the end of September 2024. 

Twitch monthly active users (MAUs) 

Twitch's monthly active users have increased over the past few years thanks to the high number of streamers and continuous live streams on the platform. 

• In September 2024, Twitch received around 1.71 billion visits per month, with an average session duration of 12:37. 

• On average, over 2.5 million people tune in to watch Twitch at any given time. 

• In 2023, more than 1.3 trillion minutes of videos were watched by Twitch users. 

• The monthly active users of Twitch have increased from 31.4 million to 36.7 million over the past years. 

• Twitch had 31.4 million users in 2021, which increased to 33.2 million by the end of 2022. 

• In 2023, there were nearly 34.6 million Twitch users in the US alone, and the number is estimated to cross 36.7 million by the end of 2025. 

Sources: Statista, Semrush, Twitch 

Age and gender distribution 

• In May 2023, only 6% of respondents used the live-streaming platform Twitch.

• Twitch is popular among users between 18 and 34 years old, and 13% of these users said that they use the platform to watch replays and sports. 

• Nearly 9% of Twitch users are between 35 and 44, and only 3% are between 45 and 64.

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As of February 2024, Twitch has been dominated by younger audiences. In fact, a report released by Statista revealed that nearly three-quarters of all users fall below the age of 35. 

• 16 - 24 years old: 22.3%

• 25 - 34 years old: 52% 

• 35 - 44 years old: 17.5%

• 45 - 54 years old: 7.4% 

• 55 - 64 years old: 1.9% 

• 65+ years old: 1.3% 

As per the GWI Q2 2019, 65% of Twitch users are male, and 35% are female. While the number of female gamers is increasing, Twitch experiences a huge user gap worldwide. As of September 2024, 37% of Twitch users in the US are female, whereas the remaining 63% are male. However, the percentage might vary depending on the region. 

Sources: Statista, GWI

Twitch usage by country 

Twitch is a popular platform known for its eSports streams, and it's a perception that the Asia Pacific market drives most of the viewing. However, services like DouYu (a Chinese streaming giant) make it hard for Twitch to enter these non-Western markets.  

• Around 21.13% of Twitch users come from the US alone, which is higher than that of other countries. 

• 9.64% of users are from the Russian Federation, whereas 8.58% are from Germany. 

• Brazil and France also have Twitch users, though the percentage is only 5.13% and 5.07%, respectively. 

Sources: Semrush  

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Twitch engagement statistics 

Over the past few years, the number of active streamers and viewers on Twitch has increased tremendously. As of May 2024, the global online audience of Twitch watched almost 54 million hours of live-streamed content. 

Average watch time per user 

Nearly 56,531,804 hours of content are watched daily on Twitch. The watch time increased exponentially after 2020. Two years later, users watched nearly 1.35 trillion minutes of video content on Twitch, more than double the amount of time spent in 2019. The increase in engagement is due to the fact that people turned to video games in 2020 to keep them entertained throughout the pandemic. 

Peak concurrent viewers 

Twitch has seen a rapid increase in the average concurrent viewers since the pandemic. 

• The number of concurrent viewers almost doubled from 1.26 million in 2019 to 2.12 million in 2020, and it increased to 2.37 million by the end of 2024. 

• As of June 2024, League of Legends is the most popular Twitch game, peaking at 3.11 million viewers. Generally, major gaming events and celebrity streams drive peak viewership.  

• Compared to Twitch, YouTube Gaming Live had nearly 544 million concurrent viewers in the third quarter of 2022, making it one of the most used platforms for live-streaming games. 

Time spent streaming and watching by category 

In 2023, the most popular gaming category on Twitch was League of Legends, with nearly 1.23 billion hours of content watched worldwide. Just Chatting was ranked first in the general conversation category, with over 2.86 billion hours of global watch time. 

In the second quarter of 2024, the most popular video game franchises on Twitter by hours watched are as follows: 

• Grand Theft Auto: 368.01 million viewership hours

• League of Legends: 335.56 million viewership hours 

• Counter-Strike: 156.76 million viewership hours

• Dota: 133.85 million viewership hours

• Call of Duty: 124.14 million viewership hours

• Warcraft: 99.21 million viewership hours 

• Minecraft: 65.7 million viewership hours 

• Pokémon: 25.37 million viewership hours 

• Fallout: 25 million viewership hours 

• Mario and Super Smash Bros.: 24.96 million viewership hours 

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While the leading content categories on Twitch are gaming-related, Just Chatting gained popularity as non-gaming content. The general conversation category had over 2.86 billion hours of viewing time in 2023. Twitch users spent over 253 million hours watching Just Chatting content on the live-streaming platform in October alone.

Sources: Statista, TwitchTracker

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Twitch streamer statistics 

In April 2024, Twitch had more than 7.23 million active streamers, down from 9.89 million in 2021. Despite this fact, Twitch's popularity is growing due to its streamers. 

• Over 7.4 million channels go live on Twitch every month in the year of 2024. 

• To date, Twitch content has been viewed for 18 billion hours. 

• In 2024, around 2,405,000 viewers will be watching Twitch streams concurrently. 

• As of October 2024, there are around 6,910,284 streamers, out of which 1,159,062 are active daily. 

• Ninja is the most followed Twitch streamer, with 19.1 million followers and 572 million views.  

• Other popular Twitch streamers include Ibai, Auronplay, Rubius, KaiCenat, and TheGrefg. 

Number of active streamers in 2025 

As of 2024, Twitch has over 7.39 million monthly streamers per month compared to 7.30 million monthly broadcasters in 2023. There are approximately 35 million daily active users on Twitch. 

Top streamers and followership 

As of November 2024, Ninja is the most-followed Twitch streamer, with a follower count of 19,068,533. He is also the highest-earning streamer and is known for his popular games, such as League of Legends and Fortnite. 

• Ibai is the second most followed Twitch streamer, with 17,153,843 followers. 

• Auronplay and Rubius fall in third and fourth positions with follower counts of 16,568,760 and 15,422,460, respectively. 

• Other top Twitch streamers include KaiCenat, TheGrefg, and xQc. 

Twitch affiliate and partner programs 

The affiliate and partner programs allow qualified streamers to monetize their Twitch channels and earn revenue via subscriptions, ads, bits, and affiliate links. You will have to start as an affiliate and move towards achieving partner status. 

• Twitch partners can earn revenue by accepting subscriptions from their viewers or playing ads on their channels. 

• If you want to become a Twitch affiliate, you must reach 50 followers, stream for 8 hours on 7 different days, and reach an average of at least 3 viewers. 

• There are around 68,147 Twitch partners and 2,482,295 Twitch affiliates, but these numbers constantly change. 

Average streamer earnings on Twitch 

The average income of a Twitch streamer might vary depending on the streamer's tier and the number of viewers. On a general basis, smaller streamers with fewer viewers may only make a few hundred dollars, whereas top-tier partners can earn more through ads, donations, and subscriptions.

• Small streamers generally make a few hundred dollars per month, between $50 and $1500. 

• Mid-tier streamers can make around $5000 - $30,000 per month, whereas top-tier streamers can make $1,00,000 - $2,00,000 monthly. 

• Streamers get $3.50 for every 1000 ad viewers, which means a big stream with thousands of viewers lets you earn a lot of additional revenue. 

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Sources: Quora, TwitchTracker, Statista, TwitchMetrics, Twitch Help, Twitch, Streams Charts  

Twitch revenue statistics 

Twitch has rapidly grown its user base in recent years, with current Twitch figures standing at 2.64 million at the end of 2022. The live-streaming platform has launched the Plus Program to help streamers increase their overall revenue.  

Twitch's annual revenue and growth rate 

Twitch generates revenue through a combination of subscriptions, advertising, and virtual goods transactions. In-app purchases increased tremendously from 2018 to 2024, indicating the platform's growth rate and popularity. 

• Twitch's Android and iOS applications are used worldwide. Revenue from in-app purchases was highest in 2021, generating over $100.43 million. 

• In the first quarter of 2024, Twitch generated around $28.49 million through in-app purchase revenues worldwide, which is much higher than the $2.8 million generated in the first quarter of 2018. 

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Revenue sources on Twitch 

There are many ways to earn through the Twitch platform, such as accepting donations, including affiliate links in the profile, and running ads during the streams. However, the amount of revenue generated from Twitch depends mainly on how many viewers consistently tune in and the frequency of the live streams. 

• Twitch subscriptions are one of the best ways to make money as a Twitch affiliate. You can offer subscription tiers of around $4.99, $9.99, and $24.99 per month.  

• Viewers can send cheers or virtual currency to the streamers while they are streaming. Generally, streamers will receive one cent for each Twitch Bit. 

• Beginners can receive donations from people who watch their video streams on the Twitch channel. 

• You can also consider selling merchandise featuring your logo or design, such as hoodies, blankets, T-shirts, or hats. 

Share of revenue for Streamers vs. Twitch 

In January 2024, Twitch released an update on several steamer payout programs that aim to help streamers earn more. 

• Twitch offers a Plus Program for affiliates. Those who earn 100 Plus points or more for three consecutive months will qualify for a net revenue share of 60/40. Those who earn 300 Plus points or more for three consecutive months will be eligible for a net revenue share of 70/30. 

• Earlier in 2024, the live-streaming platform removed the $1,00,000 cap on net revenue and set the revenue share level at 70/30 for all streamers. 

• Twitch has changed its Prime Gaming subscription payout model to a fixed rate for each country. 

Sources: Twitch Help, Twitch Blog, Statista  

Twitch's market share and position in the industry 

Twitch is undoubtedly one of the biggest live-streaming platforms in the world, but it has faced declining viewership in the second quarter of 2024. YouTube has strengthened its position as the second most popular gaming platform, with people watching 15.2 billion hours in 2024. 

Sources: Streams Charts, The Esports Advocate

Twitch's market share in streaming 

Twitch ranks third with a market share of 0.32% and 8,217 current customers. The top three Twitch competitors in the media players and streaming platforms are YouTube (97.72%), JW Player (1.26%), and Edigo (0.11%). 

YouTube Gaming saw its viewership grow from 1.75 billion to nearly 2.4 billion hours watched in the year 2024. On the other hand, Twitch experienced an 11.85% decrease in overall viewership, with 4.8 billion hours watched during the same period. 

Sources: 6Sense, Streams Charts 

Twitch's influence on gaming and media 

Twitch has become one of the major platforms for game streaming and is affecting how eSports are played. The platform's chat feature allows streamers to engage in constant conversation with viewers. 

Fans can also engage with the streamers via subscriptions and donations. Live streaming on Twitch allows eSports competitions to be broadcast to a massive audience in real-time. Owing to the platform's popularity, many game publishers and brands are also attracted to Twitch's expansive user base. 

Trends shaping Twitch's future 

Twitch is expanding beyond gaming, becoming a platform for a variety of content from live music to creative arts. This shift, along with the rise of AI tools, is reshaping the platform and drawing in diverse audiences. 

Rise of non-gaming content 

Twitch IRL streaming changed everything in 2016. We began to see ASMR artists, musicians, and other creative streamers using Twitch to share their talent with a worldwide audience. In 2021, Just Chatting became a popular content category watched live on Twitch, including unstructured interactions between viewers and streamers. 

The non-gaming category on Twitch amassed 3.1 billion hours watched by users. Music content was also popular on the platform, as nearly 270 million hours of live streaming were watched. The Sports category on Twitch was the third most popular non-gaming category in 2021, and users watched over 108 million hours. 

Sources: Statista, Stream Hatchet  

Influence of AI and interactive features 

AI is transforming the streaming service landscape to enhance user experience and personalize content. AI technology could also facilitate the discovery of niche genres and emerging artists to promote a broader range of content consumption. It will help streamers adjust their streams based on real-time feedback to ensure they meet their audience's interests.

User privacy and security concerns 

In October 2024, Twitch announced the Enforcement Notes feature, which includes additional clarifications and examples within the Community Guidelines so users can easily follow the rules.

For example, one of the Enforcement Notes is listed under the Youth Safety section of the Community Guidelines. It explains that users will get banned if they state they are under 13 years of age. 

Twitch also encourages users to set strong passwords, verify their email addresses, and enable two-factor authentication to protect their security. 

The bottom line

The Twitch statistics guide clearly shows that Twitch is one of the most popular social media platforms among video gamers in the US. While gaming is the bread and butter of the live streaming platform, other categories, like non-gaming content, are also increasing in popularity. With millions of active channels and close to 1 million affiliates, there is no doubt that Twitch is here to stay.